Content Focus
Ox International was founded with a focus on addressing the most fundamental element of any e-commerce initiative: online catalog content. Ox has developed powerful solutions and unmatched capabilities to address the challenges of building robust online catalog content that encompasses suppliers with multiple legacy product formats. Ox’s growing customer base includes Fortune 1000 buying organizations, manufacturers and suppliers, marketplaces, consortia, as well as content aggregators, catalog sellers, and content management service providers.

Ox has partnered with leading companies to deliver a seamless, high-quality, comprehensive suite of catalog management solutions to help our clients control operating costs, enhance scalability and flexibility, and optimize productivity and efficiency.

Market Climate
Online trade in the United States is projected to reach $1.3 trillion by 2003, and business-to-business e-commerce is expected to be the fastest growing segment, accounting for over 90% of total e-commerce by 2003. As e-commerce continues to penetrate a rapidly expanding range of business activities, procurement processes have been identified as a critical area requiring re-engineering to eliminate costly inefficiencies. At the heart of successful supply chain management solutions lies a fundamental component - the catalog content.

Current Status of Catalog Content
The challenge of aggregating high-quality catalog content lies in the lack of standardization among supplier content, not only within the content itself, but also in the legacy file format of the content. The current status of product catalog content is as follows:
  • Existing catalog content is not ready for dynamic B2B e-commerce
  • 60% of catalogs exist on paper
  • Content is often constructed in different and incompatible formats
  • Product information is not classified or presented in a uniform or consistent format
  • Product information is often out-of-date, incomplete, or simply inaccurate
  • The average supplier needs to update 25-50% of their catalog content annually
  • Price updates typically occur on 125%-150% of the items annually (many items receive more than one update annually)
  • Frequent changes result in high maintenance costs
The Result
Companies are recognizing the importance of effective content management and are desperately looking for solutions to help them develop high-quality content and maintain their dynamic content. Companies are now aware that the sooner they are able to execute their content management strategy, the sooner they will be able to capture the benefits of doing business on an electronic platform.



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